Think of the first twenty things you could never live without. Then, imagine having only those twenty things—and practically nothing else.
Could you do it?
Many people, especially millennials, could actually say yes, thanks to the resurgence of a movement known as minimalism.
“Millennials like minimalism the same way 1960’s typographers liked the Helvetica font: out of the noise, color, and visual chaos of the decade before, here’s a clean, bold, legible alternative,” said Jake Thompson, an event DJ and co-founder of a theater company in Milwaukee.
And he is not the only one.
In a world defined by advertisements, consumerism, clutter, and advertisements to consume products to control your clutter, many people have opted out of this hectic lifestyle entirely. Among them is Kevin Wolff, a senior public relations and advertising major at Chapman.
“Minimalism has become so popular with millennials because we grew up in this